FLOWER power is proving the recipe for success for a South Tyneside business.
Caroline Tullis and Jade Raine have just taken over Tiger Lily Flowers, in Dean Road, South Shields.
Providing both an Interflora delivery service and their own individual flower arrangements, the new business partners are building up a strong customer base.
Mrs Tullis said: “We already have between 40 and 50 regular customers and are making deliveries all over South Tyneside and as far as Houghton-le-Spring.
“We stock unusual types of flowers, so we can provide our customers with something individual and distinctive.
“Apart from building up the customer base, we want to establish our brand identity and get the Tiger Lily name well known across the area.”
The new business duo received mentoring through experts at enterprise agency Tedco, including information about setting up a cash flow, and Mrs Tullis said the advice proved “very useful.”
Tiger Lily Flowers, which is open Monday to Saturday, also employs an apprentice and it is hoped this will eventually become a permanent post.
Apart from supplying highly individual flowers and sprays, the South Shields shop also sells a wide range of ethically made goods, from soaps to bath bombs and candles, plus greeting cards and a variety of indoor and outdoor plants.
The shop has also established a loyalty card and a special offer is being run to coincide with this year’s World Cup.
Future plans include the launch of a company website.
Mrs Tullis added: “We already have a presence on Facebook and want to raise the profile of the business over the next year or two.
“We are picking up new customers all the time and aim to build up our brand identity across South Tyneside and beyond.”
Call 456 4853 for more details.