DCSIMG

Club bosses hit out at holiday adverts

BAD LIGHT ... the adverts which appeared in our sister paper the Sunderland Echo  left is the one that appeared last week, and right, this week's.

BAD LIGHT ... the adverts which appeared in our sister paper the Sunderland Echo  left is the one that appeared last week, and right, this week's.

NIGHTCLUB bosses have hit back at a travel firm which is portraying South Tyneside in a bad light.

For the last fortnight holiday company Thomson has been running a series of full page adverts in the regional press.

Their first showed a picture of a tropical beach with the words ‘more Holy Island tranquillity, less South Shields madness’ while a follow-up advert this week showed the same scene, this time with the slogan ‘more Holy Island tranquillity, less South Shields on a Saturday’.

However, Alex Guiseley, head of marketing at Moorgate Bars, which runs Dusk, Vibe and Viva in Shields town centre, is not impressed with the campaign.

He said: “I don’t understand why they would do this really, what must the people of Shields think when they see these adverts?

“Surely Thomson is alienating a big group of potential customers?

“We are doing all we can to try and boost the nightlife in Shields. We really don’t need this kind of negativity.”

A senior councillor is also unhappy with the adverts. Coun Alan Kerr, deputy leader of South Tyneside Council, said: “I can think of dozens of good ways to spend a Saturday in South Shields, from seaside fun at the foreshore to relaxing in tranquil surroundings at Marsden Bay.

“If The Times recognises South Shields as one of the country’s best places by the sea, I’m sure that even Thomson Holidays’ advertising team could find plenty of things to enjoy in the town. After all, thousands of people choose the area as a place to relax every weekend. Perhaps it is time for Thomson to move on and try a different approach”

But the travel firm insists the ads are just ‘light-hearted’ fun.

A spokesman from Thomson said: “We are running different variations from this range across a numbers of different areas, all with the aim of bringing to life the relaxing aspects of a Thomson holiday through a light-hearted, locally relevant analogy that people can relate to.”

Twitter: @shieldsgazvez

 

Comments

 
 

Back to the top of the page