A SOUTH Tyneside firm is poised to reap significant commercial benefits after successfully making the Chinese connection.
Father and daughter John and Julie Lightfoot, from Solar Solve Marine, based at Tyne Dock, South Shields, recently travelled to Shanghai for the Marintec China Exhibition.
The company launched two new products, Stoplite and Varystop roller blinds, which are approved for use in marine environments and have been specially created to meet the rising demand for products suitable and safe for use in offshore accommodation modules and similar marine sites.
Solar Solve was also keen to recruit more distributors to represent the firm in China, which was successful.
Company chairman Mr Lightfoot said: “We already have five distributors to represent us in China, but it is a huge shipbuilding nation, that intends to become the world leader, and most of our distributors remain local to their area of the country.
“Since returning to the UK, we have completed our research and negotiations with L & Z International Trading, and appointed them as an official Solar Solve Marine worldwide distributor. Because of their size, we expect to increase our sales to China to £250,000 by the end of 2014.
“They have the skills, resources and reputation that we demand of our distributors, and so that mission has now been accomplished.”
Company managing director Julie Lightfoot said: “The exhibition was brilliant. It was hard work and expensive for us to attend, but we think it has been worth it.
“As well as meeting many of our Chinese colleagues, Solar Solve’s distributors for the Middle East, Japan, Singapore, Hong Kong and Australia also called on the stand.”