Newcastle United owner’s name-row victory

SHARES WINDFALL ... Sports Direct boss Mike Ashley.

SHARES WINDFALL ... Sports Direct boss Mike Ashley.

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NEWCASTLE United boss Mike Ashley has won a legal battle over the naming rights of his sportswear empire.

A couple claimed they coined a version of the Sports Direct brand long before the billionaire.

Brian and Julie Dickson complained to the Government’s trademark watchdog in 2008, insisting their company, Sport Direct International Ltd, had the rights to the well-known brand.

 

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