IT’S the charity craze that has gripped the nation – and still shows no signs of cooling off.
The Ice Bucket Challenge has seen everyone from film stars and footballers to caring members of the public agree to be doused in freezing-cold water in aid of a good cause before nominating others to do the same.
The freezing fundraisers have been bracing themselves for the bucket in aid of amyotrophic lateral sclerosis (ALS) in the US, with many participants on this side of the pond taking part for Motor Neurone Disease.
Many charity champions have uploaded their own challenges to the internet – helping to spread the word about the ice initiative throughout the globe.
The challenge has already raised millions for charity – but some critics have said it is merely an excuse for famous figures to boost their profile while it focuses more on fun than relaying the importance of the charities it supports.
Is it time to kick the ice bucket challenge into touch, or does it still have a lot of life left in it?
Residents in South Shields weren’t prepared to give the movement the cold shoulder – believing it is a unique way to raise cash and awareness.
Mick Casey, 47, from South Shields, recently put his head on the line for the challenge.
He only has warm thoughts over the charity phenomonen.
He said: “It’s a really good idea.
“I did it myself and have nominated others to do the same.
“It is pretty cold, but it is a good way to raise awareness and has raised a lot of money.”
Steven Ditchburn, 19, from South Shields, also recently took the ice-cold plunge.
He said: “I did my challenge yesterday. It is for a good cause.
“I was nominated by a friend and now I have nominated three friends as well. I have donated as well.
“It is pointless just doing it if you don’t donate.
Stephen Franks, 53, from South Shields, is also in favour of the idea – and can think of a squad full of future candidates.
He said: “It’s all for charity so it’s a good thing.
“It’s a good way to raise money for charity. They should have the whole Newcastle squad do it next.
“I thought it was very good that the Sunderland chairman Ellis Short did the challenge and nominated Mike Ashley, Alan Pardew and Jack Colback.”
Geordie Jones, 66, from South Shields, added: “I have not done it myself yet.
“I think it’s a good thing. The Government should be putting more money into research for charities such as Motor Neurone Disease.
“This is an excellent way to raise money and awareness.”
Husband and wife Anne and Joe Armstrong, both from Whiteleas, South Shields, are both in favour of the initiative.
Though they wouldn’t mind the temperature being risen just a little bit.
Mrs Jones, 72, said; “Motor Neurone Disease is a horrible disease and this is a good way to help.
“I won’t be doing it myself – I don’t think my constitution will stand up to it.”
Husband Joe, 77, added: “It is a very good idea. If I did it myself, they would have to use warm water though!”