ROGUE traders are being shown the door as part of an ongoing campaign in South Tyneside.
A new Cold Calling Zone has been launched in Bede Burn View, Jarrow, after residents reported rogue traders in the area.
The aim is to discourage uninvited traders and bogus officials from knocking on residents’ doors and trying to sell goods and services without a prior appointment.
The zone has been established by South Tyneside Council’s trading standards team, in partnership with Northumbria Police.
Coun Tracey Dixon, the council’s lead member for area management and community safety, said: “Though the majority of tradesmen and sales people who call at residents’ homes are genuine, it can be quite distressing for them, particularly the elderly or vulnerable, when they turn up unannounced.
“This can make residents feel pressurised into parting with their cash for services that are unnecessary.
“The aim of the No Cold Calling Zone is to prevent this from happening, by giving vulnerable residents the confidence to say no and to raise awareness of the fact that refusing to go away is a criminal offence.”
The new zone is the seventh of its kind in South Tyneside and its creation has been welcomed by Monkton ward councillors Alan Kerr, Jim Sewell and Melanie Cartwright.
Coun Kerr said: “Feedback from residents in other zones in the borough has been very positive, with one of the main findings being that people feel safer in their homes.
“We are confident that this zone will have a similar impact.
“The designated area is clearly marked by signs and we hope doorstep callers will take heed of them.”
South Tyneside’s other No Cold Calling Zones can be found in Winship Close, Canberra Drive, the Aged Miners’ Homes off Marsden Road and the Mariners’ Cottages in Broughton Road, all South Shields, plus Lindsay Court, Whitburn, and Crusade Walk, Jarrow.
Residents living in No Cold Calling Zones are encouraged to report cold callers by calling the council’s trading standards team on 424 7878 or e-mail firstname.lastname@example.org.