A businessman admitted driving his £250,000 Italian super car while using his mobile phone.
The orange soft-top Lamborghini Huracan Spyder, which is capable of 206mph, was spotted on CCTV being driven slowly in Ocean Road in South Shields.
Fokhrul Islam initially claimed he was drinking from a can of Red Bull, but changed his plea to guilty after he was shown the camera footage.
The car - reg no FOK 809 - was also missing its front number plate, South Northumbria Magistrates' Court heard.
"The offence came to light via South Tyneside Council's CCTV operation room," said Chris Wood, prosecuting.
"The operator informed police of the driver using his mobile phone while driving.
"Police intercepted Mr Islam, who told them his car had a Bluetooth system, and the call had been from a colleague about a new office.
"After the CCTV was served, Mr Islam changed his plea to guilty.
"The prosecution would say by initially denying the offence he was hedging his bets."
Islam, 34, of Beach Road, South Shields, admitted using a handheld mobile phone, and using a vehicle without a registration plate, both on October 1, last year.
Islam did not attend the hearing.
A letter from his solicitors asked for him to be sentenced in his absence.
The letter said: "Mr Islam accepts he was using the mobile phone as he got into the car.
"He drove with it for a short period before the Bluetooth system automatically connected.
"It was an oversight for which he apologises.
"Mr Islam has a prior business commitment abroad, he means no disrespect to the court by not attending."
Islam was ordered to pay £478 in fines and costs within 28 days.
Three penalty points were added to his licence.
The court heard the offence pre-dates new regulations which order a minimum of six points for the mobile phone offence.