numbers came up for an armed forces charity when a bingo hall in South Tyneside celebrated a new era.
Newly-named Gala bingo in the Denmark Centre, South Shields, handed over £3,000 to Help for Heroes.
The donation was made to the charity instead of paying a celebrity to attend an event marking the changeover from Majestic to Gala.
During the ‘gala day’, customers were welcomed with champagne and helped to boost the total for the charity by a further £400.
Manager Andrew Jones said: “I was really pleased with the turnout. The branding has changed but everything else is the same.
“The charity was chosen because, out of all the collections we have had over the years, this is the one that raised the most. It was clear this is something close to the hearts of our customers.”
Bingo player Elizabeth Walton, 71, visits the hall regularly with her daughter, Julie Slator, 44 and grand-daughter, Juleigh Slator, 19.
The pensioner said: “With everyone being so busy all the time, the bingo gives us a place where we can come and spend time together.
“It’s like one big family here and a fantastic atmosphere. The staff are brilliant. They’ve done a great job putting this event together.”
Helen Loynes from Help For Heroes, said: “This demonstrates the passion and generosity of the staff and customers to raise money for good causes which are close to their hearts.”