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Baby unit gets Unicef approval

BABY FRIENDLY ... executive director of clinical services Helen Ray, centre right, presents South Tyneside maternity unit staff with the baby friendly initiative certificate of commitment, watched by dad Simon Kennedy, with his newborn daughter Ella-Simone.

BABY FRIENDLY ... executive director of clinical services Helen Ray, centre right, presents South Tyneside maternity unit staff with the baby friendly initiative certificate of commitment, watched by dad Simon Kennedy, with his newborn daughter Ella-Simone.

HOSPITAL chiefs have taken their first steps towards international recognition for their bid to boost breastfeeding rates.

South Tyneside District Hospital’s maternity unit has been awarded a Certificate of Commitment from the Unicef (United Nations Children’s Fund) Baby Friendly Initiative.

Derek Curry, the Trust’s clinical business manager for women and children’s services, said: “We decided to join forces with the Baby Friendly Initiative to increase breastfeeding rates and to improve care for all mothers at South Tyneside’s maternity unit.” Breastfeeding protects babies against a wide range of serious illnesses, including gastroenteritis and respiratory infections, as well as allergies and diabetes as they grow.

The Baby Friendly Initiative, set up by Unicef and the World Health Organisation, is a global programme which provides help for health services to improve the care provided for all mothers and babies.

The Certificate of Commitment recognises that a healthcare facility is dedicated to implementing recognised best practice standards.

 

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