Hebburn mum Natalie’s new business is child’s play

Natalie Sullivan with children Samuel and Sally
Natalie Sullivan with children Samuel and Sally

A South Tyneside mum’s dream of starting her own children’s clothing and giftware company has come true.

Natalie Sullivan, from Hebburn, has opened The Simply Small Co in the historic Grainger market in Newcastle.

If I wanted something a little bit different or extra special, I really struggled to find things that didn’t have a designer price tag to match.

Natalie Sullivan

The shop - which started as an on-line business - opens today.

Natalie, who is a former marketing manager for English Heritage, was inspired to start her own business after struggling to find unique and personal clothing and gifts for her own two young children, Samuel, seven, and three-year-old Sally.

“When I had my son, my love of shopping for myself was transferred to shopping for baby and toddler things,” she said.

“I soon found that if I wanted something a little bit different or extra special.

“I really struggled to find things that didn’t have a designer price tag to match.

“When my daughter came along, my passion for shopping was amplified. I like to buy things that are classically designed but also practical and affordable. It was then that I started to think seriously about developing my own children’s brand.

“I like my children to look nice, but also not having to worry that they might wreck expensive clothing. The motto of the business is ‘let them be little’ and I’ve worked hard to source a range of clothing, toys, nursery furnishings and gifts that are classic, affordable and fun.”

Natalie started her business online in 2016 with the help of Transmit Start Ups who mentored her through a business plan and start-up loan. She initially ran it from home while still working and traded at markets and pop up shops including Newcastle Quayside Market.