STAFF at a South Tyneside bar felt the chill as they took on the Ice Bucket Challenge.
Customers at Trocaderos, in South Shields, were encouraged to make a charitable donation in order to nominate a staff member to take the plunge.
When they were chosen, staff members including owners Stephen Sullivan, Gavin Mann and Kimberley Wilkinson, were doused in icy water in a bid to drum up support – and cash – for a worthy cause.
The challenge, which took place on Friday at the pub, in Prince Georg Square, South Shields, raised funds for the ALS Association and Macmillan Cancer Support.
Stephen, 28, who is also a DJ at Trocaderos and its sister venue, Wicked, in Ocean Road, said: “Colin Lance Lowerie, a regular at Trocs, nominated the entire staff to take part in the challenge.
“We accepted and customers paid £5 per bucket of ice water to pour on the staff.
“One of our customers, Alan Codgreves, said he couldn’t resist the opportunity to give to charity and see the staff suffer the ice bucket challenge. He enjoyed it so much he even agreed to undertake the challenge himself, raising an extra £20.
“This was a great opportunity to have some fun with our customers, and do something great for charity.
“Gavin has a phobia of ice water so he was terrified, but that is a real testament to what our staff and customers will do for charity.
“Now we’re going to nominate the staff at Club Sandy and Kirkpatricks, and hopefully they will accept the challenge and join in the fun.”
Customer Rachel Ferguson said: “I have been going to Trocaderos for four years and couldn’t miss out on the opportunity to soak the staff.”
The stunt was originally started to promote the ALS Association, which raises money for research and patient services as well as promoting awareness of amyotrophic lateral sclerosis (ALS), which is also known as motor neurone disease.