GENEROUS shoppers are giving another big cash boost to this year’s Poppy Appeal in South Tyneside.
Each year, a team of volunteers from the Royal British Legion (RBL) sells poppies at the entrance to the Morrisons store in Jarrow town centre.
The collection takes place seven days a week, and organisers are again hoping for a good response as they raise money for injured serving and former servicemen and women.
Despite the harsh economic climate and unemployment in the town, the Jarrow store appeal has raised up to £7,000 in recent years.
Volunteers have previously reported people handing over bundles of £20 notes – without even requesting a poppy. Albert Alderson, chairman of the Hebburn branch of the RBL, said: “We always have a fantastic response from the shoppers at Morrisons.
“We have only been collecting a few days, but the money is rolling in at the store.
“Last year, we must have raised in the region of £5,000, and the total sum raised in Jarrow and Hebburn was £15,000.
“We will have volunteers collecting at Morrisons until November 9, and we’re confident we will raise a good amount.
“The basic message is that we would like to see as many people as possible supporting the appeal.”
The collection takes place at the Jarrow store throughout the week, between 9am and 5pm.