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Learning the truth about Alzheimer’s

HELP AT HAND... Alzheimers Society area manager Caroline Burden, left, with Tesco deputy manager Lisa Hall.

HELP AT HAND... Alzheimers Society area manager Caroline Burden, left, with Tesco deputy manager Lisa Hall.

A ROADSHOW raising awareness of dementia has been hailed a success.

The Alzheimer’s Society was at South Shields Tesco, in Towers Place, Simonside, giving information and advice on the condition, and explaining the benefits of an early diagnosis.

“People have told us how pleased they are to see that dementia is being brought out in the open and talked about more,” said Melanie Stephenson, Alzheimer’s Society support services manager, based in South Shields.

“The roadshow is a great way of getting the message out to communities that people can be supported to live well with dementia.

“We are already making plans to get the roadshow back to South Tyneside as soon as possible.”

The Alzheimer’s Society says 2,091 people in South Tyneside were estimated to have dementia in 2011, but 46.3 per cent of those remained undiagnosed.

Across the North East, more than 33,000 people are estimated to have the condition, with over half of those undiagnosed.

Dementia is a terminal brain disorder that triggers a loss in brain function, with symptoms including memory loss, confusion and problems with speech and understanding.

The Alzheimer’s Society has forged a partnership with Tesco, raising more than £7.5m to boost research into dementia.

Michael Kissman, community director at Tesco, said: “With stores all over the North East, we’re extremely proud to help the Alzheimer’s Society raise awareness of dementia. The roadshow is part of the legacy from our Charity of the Year partnership with the society, and we hope that it contributes to building a better future for people with dementia.”

Twitter@shieldsgazchris

 

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