AN unfashionable dad and grandad has been transformed into a style guru.
Bosses at Jarrow’s Viking Shopping Centre sent out an alert about unfashionable dads in the run-up to Father’s Day earlier this month.
A ‘rogues’ gallery’ was placed on the centre’s Facebook page, with shoppers asked to like and share the men most in need of a fashion makeover.
The general consensus of the online straw poll was that Leslie Dunn, 68, from Hebburn, was the most unfashionable dad and he was later introduced to stylist Harriet Ghost.
Mr Dunn arrived for a makeover with grandson, Ben Willis, aged 14, who had managed his grandfather’s Facebook voting campaign.
Following a coffee and chat at Cafe Latino in the town centre, Mr Dunn was taken to Jarrow fashion store Peacocks, where he was kitted out with a stylish new outfit.
His trendy gear included a checked shirt and smart trousers, specially selected for him by style adviser Kerry Murphy.
Dad-of-three Mr Dunn admitted he usually had little time to follow the latest fashion trends.
But he said he was happy to be the centre of attention for a day, swapping his regular clothes for something smarter.
Mr Dunn said: “Fashion is not high on my priorities, so it was an interesting experience to be a model for the day.
“Grandson Ben approves of my new look, but I’m not sure how long I will be keeping up appearances before ‘reoffending’ as a style-challenged grandad!”
Mr Dunn has three children – Lesley, 42, Emma, 33, and 30-year-old Chris.
He’s also a grandfather of four, including Ben, Alysha, 17, Simone, 19, and 22-year-old Tony.
Apart from becoming a dedicated follower of fashion, Mr Dunn is currently glued to the World Cup in Brazil, tipping Argentina to win.