A NEW No Cold Calling Zone has been set up on a South Shields estate to discourage rogue traders
The zone, which covers Bamburgh Avenue and Euryalus Court in Horsley Hill, is the eighth of its kind to have been launched by South Tyneside Council.
The specialist scheme was launched after residents contacted trading standards about the number of businesses that were calling at their homes unexpectedly.
Coun Tracey Dixon, South Tyneside Council’s lead member for area management and community safety, said: “When residents were consulted about the No Cold Calling Zones, they were overwhelmingly in favour of the scheme.
“This has been reaffirmed by feedback from residents where zones have already been established.
“The resounding response is that people feel safer in their homes and residents have noticed a significant fall in doorstep callers.
“This is a major success for a new programme that continues to be rolled out in designated streets across the borough.”
All of the zones are signposted to discourage callers, and genuine utility companies have been informed of the scheme through the Energy Retail Association.
The trading standards team has already received calls from responsible local companies requesting details of the zones, to enable them to abide by residents’ wishes.
Meanwhile, people living in the area have received advice informing them about how to deal with cold callers.
Coun Mark Walsh, Horsley Hill’s representative, said: “The zones are a major benefit to the local community, not only for residents but for local businesses that rely on doorstep trade for their livelihood.
“The new scheme will hopefully deter rogue traders and create an air of confidence, as residents will be safe in the knowledge that the people who are knocking at their front door are from genuine registered businesses.
“It is all about creating a safer community and, especially, helping to protect vulnerable members of the borough.
“All of the hard work being delivered by the various dedicated partners is reaping great results.”
Residents living in the area are encouraged to report cold callers by contacting 424 7887 or by e-mailing email@example.com.