POLICE on South Tyneside arrested 101 people last week as part of the ongoing campaign to stamp trouble caused by booze-fuelled drinkers.
And they have once again promised to come down hard on trouble-makers during the World Cup – even closing pubs down if they have to.
When To Stop? is the summer-long initiative targeting drunkenness, violence and disorder on the streets of South Shields and throughout the Northumbria Police area.
Officers have been involved in a number of operations to tackle drink-related incidents in South Tyneside, and say there are more to come.
To tackle the sale of alcohol to children police made 31 visits to licensed premises between last Tuesday and Monday this week, and one incident was discovered.
There were 22 arrests for drunkenness, 39 for assaults and 40 for disorder – mostly in South Shields town centre.
Ch Insp Dave Metcalfe from South Tyneside area command said: "We've made a good start to this campaign.
"Officers are monitoring licensed premises and making regular visits to pubs to ensure staff are complying with the licensing regulations.
"We're also working closely with partners to make people more aware of the effects on their health of drinking too much.
"Over the bank holiday weekend police and staff from Turning Point and South Tyneside Drug Action Team were in South Shields town centre to talk to the public about the dangers of binge drinking.
"Staff handed out health education leaflets to more than 150 people during the weekend."
Police are also tackling under-age drinkers by patrolling hot-spot areas where young boozers are known to hang out.
Last week officers seized and poured away six litres of wine from children.
Ch Insp Metcalfe added: "We will be continuing these initiatives to tackle any problems.
"We will be paying particular attention to disorder around licensed premises during the World Cup tournament.
"Public safety is our main priority.
"We will take steps, including closing pubs where necessary, to enforce the law."
By PAUL MYLES-KELLY