THIS year sees Pam Royle celebrate her 21st anniversary as the region's favourite anchor lady.
And although tradition dictates that, at 21, you are given the key to the door, Pam already has an open invitation into the homes of half a million viewers every weekday evening at 6pm.
"Viewers say they trust me," she says. "They feel like I'm their friend, they feel like they know me and can talk to me, which is a huge compliment."
Yet, despite the fact that she is widely trusted and respected for her poise, professionalism and integrity, Pam is typically modest about her success.
"I just go into work and do my job the best I can every day," she says. "I just keep doing my job to the best of my ability."
And it is obviously a job that she relishes, too.
"Journalism is the kind of job that you do because you love it. I absolutely love the fact that it takes me into places that I might not necessarily otherwise go, and meet people that I wouldn't otherwise meet in so many different circumstances."
Pam also admits that she has a great fondness for her geographical 'patch'.
"This is the region I know and love, and I feel that our audience is very close to us. In the North, communities are closer and people are friendlier. I've worked in London and you don't get that feeling there."
The strong bond that Pam feels for the region means that she frequently empathises with the people involved in many of the news stories that she is required to present.
"You can't help but feel when you have to deliver news about fatalities. They're not just names – you think about the families and what they're going through.
"Being in news makes you so much more aware of how rotten life can be, and it can be very difficult to keep a positive attitude when you're dealing with so much doom and gloom."
Away from the news desk, Pam is also a full-time wife and mother.
She is married to Mike Walker, a commercial surveyor, and they have two children, Philippa and Lawrence. Time spent with the family is precious.
"Sometimes I just wish I had more time for me and my family," she says. "There isn't much time to unwind, because I spend most weekends catching up on the things I didn't get done during the week."
However, Pam does have a couple of diversions that help her forget the pressures and demands of work.
"I have a dog, and every morning I get up and I walk my dog. That actually sets me up for the day. I find on the mornings when I really haven't got time to walk the dog I'm a much more dismal person."
She also enjoys jet-skiing, which she enthusiastically insists is 'like riding a motorbike on water'.
During her 21 years as a news anchor, Pam has been paired-up with co-presenters including Paul Frost, Mike Neville, Jonathan Morrell and, currently, Ian Payne.
"I've had lots of male partners," she jokes, with a twinkle in her eye.
"They say that time flies when you're having fun, and even Pam finds it difficult to believe that she is marking such a milestone in her career, especially since a job as a television presenter wasn't always her ambition.
"I wanted to be a ballet dancer, an actress, a film director. I never thought about being a TV presenter, ever."
But, fate intervened and Pam became just that. Looking back over her career so far, she shares a professional highlight of which she is particularly proud.
"I went to South Africa to trace three North East businessmen on a 10-day trade mission, and made a half-hour documentary and inserts for the programme.
"It took me a year to set up, and managing to co-ordinate it, film it and weave it all together was just fantastic."
In addition to her polished presentation style, Pam is also admired for her exquisite fashion sense.
"Quite a few ladies have contacted me to say they really like the jackets I wear, and have asked me to let them know where I get them from. I think that's really lovely."
The petite presenter is an engaging and stimulating interviewee.
She possesses a wit that is razor-sharp and is candid yet diplomatic.
Indeed, the charisma that she exudes from the television screen is, perhaps, even more palpable when you meet her in person.
However, the fact that she has remained at the top of her game in a cut-throat profession and survived the bitching and back-biting often associated with newsroom culture suggests that she possesses a certain fortitude and resilience.
Pam recalls the words of another former co-presenter, Stuart
"He once said to me, 'By heck, you're a survivor!' And I hope I continue to be a survivor."