THe Mayor of South Tyneside is hoping people across the borough will get behind his latest fundraising venture.
Coun Ernest Gibson has launched his ‘Penny Pot’ challenge in a bid to boost the funds of the Mayor’s Appeal.
Each year the borough’s first citizen pledges to raise cash for charities helping those living in South Tyneside.
He is hoping local businesses will help him raise as much as possible for good causes.
This year’s main beneficiaries include Cancer Connections in South Shields, St Clare’s Hospice in Jarrow, The Great North Air Ambulance and the Cystic Fibrosis Fund.
The ‘Penny Pot’ challenge works by businesses displaying the Mayor’s charity tins, and encouraging customers to drop in their spare pennies.
First to get behind the challenge is the Village Sandwich Bar in William Street, Hebburn.
Michael Kane, owner of the shop, which also offers outside catering and a one-stop-shop for party packages, said: “We were only too happy to help out and support the Mayor with the charity appeal.
“And to get the ball rolling, for the first couple of months we’re asking customers buying teas and coffees to put their money straight into the charity pot.”
Coun Gibson said: “I’m very grateful to The Village for accepting my request to place a charity pot in the shop, and helping me to raise money for good causes during my year of office.
“These organisations do wonderful work supporting local people and providing vital services for South Tyneside residents, and I’m delighted local businesses, and their customers, are lending a hand with the fundraising.
“Simply donating loose change to the appeal helps to tot up the total amount raised, and our combined efforts can help to ensure the charities can continue for many years to come.
“So please look out for the blue box on the counter.”
Any businesses who would like to take part in the ‘Penny Pot’ challenge can do so by requesting a charity tin from the Mayor’s secretary, via the town hall on 427 1717.
To make an online donation to the Mayor’s Charity, visit www.southtyneside.info/mayorscharity