ROGUE traders will get the cold shoulder after council chiefs launched its latest crackdown to keep them out.
The Mariners Cottages in Broughton Road, South Shields, will be designated a No Cold Calling Zone, which aims to stop uninvited traders and bogus officials knocking at residents’ homes and trying to sell them goods and services without a prior appointment.
South Tyneside Council’s Trading Standards service is setting up the scheme in partnership with property owner Grainger plc and Northumbria Police as part of the Safer South Tyneside initiative.
The Broughton Road zone will be launched on Friday, March 30.
Coun Tracey Dixon, the council’s lead member for leisure and community safety, said: “Most tradesmen and salespeople who call at residents’ homes are genuine, but it can be quite distressing for residents, particularly the elderly or vulnerable, when they turn up unannounced.
“This can make residents feel pressured into parting with their cash for services that are unnecessary.
“This scheme aims to prevent this from happening.
“Its strength lies in the knowledge that everyone in the zone feels the same way about unwanted visitors.
“Having a designated No Cold Calling Zone not only gives them peace of mind, but also sends a clear message to uninvited traders to stay away.
“The designated area will be marked by signs on points of entry.
“We hope that doorstep callers will respect them.”
Although there is no law preventing cold-calling, this voluntary scheme relies on residents in the area to say ‘no’ to rogue traders and to report them to Trading Standards when they enter the zone.
The scheme is the sixth of its kind to be launched in South Tyneside.
Others have been set up in Winship Close in Whiteleas, Lindsay Court in Whitburn, Crusade Walk and Canberra Drive, both in Jarrow, and at the Aged Miners Homes off Marsden Road, South Shields.