Successful apprentices from South Tyneside will be in the spotlight tomorrow as part of a campaign to help local people find jobs.
The Million Pounds of Work campaign is visiting South Shields to highlight young people’s successes as part of its drive to help more youngsters to find jobs.
Among those in the spotlight is 16-year-old former Boldon Comprehensive pupil Amy Calvert, who recently started work as an apprentice administrator at digital signage company Beyond Digital.
Amy said: “I considered going to college but decided that an apprenticeship would provide a better start to working life.
“Beyond Digital is a really dynamic company in a growing part of the economy so it is a great place for me to gain experience and progress my career.”
Louise Richley, the company’s managing director, said: “Beyond Digital has grown very quickly over the past two years, winning some major contracts with companies like Jaguar Land Rover, so we needed some extra help in the office.
“Amy has made a huge difference and brought real passion and energy for our work.”
South Tyneside Council and its partners pledged last year to create 200 new apprenticeships by the end of March 2014 – and local companies are on track to meet the target, having already taken on 190 young people.
Coun Joan Atkinson, lead member for children, young people and families, said: “With a tough economic climate and many young people choosing not to go to university, apprenticeships can provide a positive way forward for young people and businesses.
“The council offers practical and financial support to help businesses take on apprentices, and local companies have responded positively.”
Among those to benefit is former St Wilfrid’s College pupil Carly Taylor, who recently started work with Demob Job Ltd, a specialist engineering and technical recruitment agency for people who have served in the armed forces.
Dave Muncaster, office manager at Demob Job, said: “We’ve been so impressed with Carly’s ‘can-do’ attitude and she has contributed a lot.”
Carly, 17, said: “I feel I am getting some valuable experience in a focused and vibrant working environment.”
The Million Pounds of Work campaign is run by Metro Radio. Now in its fourth year, the initiative, in partnership with Gateshead College, has already found more than £11m of jobs for its listeners through free advertising, news coverage and a hi-tech media bus.
The media bus will visit King Street in South Shields from 9.30am tomorrow.