slimmers are being urged to lose pounds to raise cash for a good cause South Tyneside.
Fitness guru Joe Sexton wants to get people in shape while boosting the coffers of the Charlie Cookson Foundation.
The charity, set up in memory of Charlie Cookson after his death at the age of two in October, aims to buy equipment for families of sick children who can’t get financial help.
Joe, of Westoe Crown Village in South Shields, said: “The new year is a time when many people want to get in shape, and what better way to kick-start the year by doing just that while raising cash for an amazing charity?
“I had heard about the foundation and wanted to get involved. I thought this would be a great way to do so.”
People who want to get involved can join Joe’s new Facebook group, which will be updated with fitness videos and recipe ideas over the next fortnight.
They then need to ask friends and family members to sponsor them per pound for the weight that they lose.
Joe said: “People will need to take a picture of their start weight and their end weight, which they don’t have to share, and then get sponsored for as much as they possibly can.
“There will also be prizes for the person who loses the most weight and whoever raises the most cash.”
Charlie spent most of his life in hospital battling a range of conditions including epilepsy, meningitis and septicaemia, remaining a medical mystery to doctors.
He died on October 29 after his health deteriorated rapidly and carbon dioxide levels increased in his body.
His mum, Sarah Cookson, of Simonside, South Shields, said: “I am delighted that Joe has got on board and deiced to help the charity.
“I think this is really good way for lots of people to get involved in a fun and healthy way while raising much-needed funds so we can help many more families.
“We’re very grateful to everyone who wants to take part, and we wish them the best of luck.”
To take part, go online and visit www.facebook.com/joesextonfatloss