STAFF at a popular seafront attraction took an icy dip in a giant inflatable pool – all in the name of charity.
About 25 employees at Ocean Beach Pleasure Park, along with family members, took part in the ice bucket challenge.
The chilly challenge, led by Emma Arkley, marketing executive at the site, was in aid of South Tyneside- based charity Cancer Connections.
The group all took part in the feat together watched by the public and Deborah Roberts, co-founder of the charity based in Harton Lane, South Shields.
Emma said: “It was really cold and exciting.
“It was great to get everyone together to do something fun in aid of Cancer Connections.
“So far, we have raised just over £200 for the charity.”
Cancer Connections offers advice and support to people diagnosed with cancer and their families, including bereavement support to young people who have experienced a death through cancer.
The ice bucket challenge started in America, and has since gone viral on social media. It sees people getting soaked with icy buckets of water, and they then donate a fee to their charity of choice. They then nominate someone else to take part.
Deborah said: “It’s just great what the staff at Ocean Beach Pleasure Park have done. They all looked as though they had so much fun.
“I’d like to thank them on behalf of Cancer Connections for their support to the charity.”
Staff at Ocean Beach Pleasure Park have now nominated The Dunes Adventure Island, The Sea Hotel and Newcastle/Gateshead Initiative to complete the challenge.