South Shields florist hopes business will be blooming

Dyane Munden at her new business, The Daisy Emporium, in Frederick Street, South Shields, with her son, boxing champ Anthony 'Babyface' Nelson.
Dyane Munden at her new business, The Daisy Emporium, in Frederick Street, South Shields, with her son, boxing champ Anthony 'Babyface' Nelson.
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It was ‘now or never’ for a South Shields florist who took the leap into the world of self-employment.

For 15 years Dyane Munden worked for others in the floristry trade.

Dyane Munden has 15 years' experience as a florist.

Dyane Munden has 15 years' experience as a florist.

But – after suffering a back complaint – the days she could work became more and more intermittent.

After taking time off, she decided to launch her own business where she could be her own boss and be able to take the breaks she needed.

With the help of support group Tedco she was able to secure a loan to help kick-start her new career as a business owner.

The Daisy Emporium in Frederick Street was opened last month.

“It really was a now or never moment.”

Dyane Munden

The 47-year-old, from South Shields, said: “I’ve been a florist for 15 years, but when my back started to get worse I found myself having to take more and more breaks and time off.

“I didn’t want to pack in work all together, so I thought ‘why not open my own shop?’ then I could take the breaks as and when I needed.

“It really was a ‘now or never’ moment.

“The building I’d found needed a lot of work doing to it. It had been empty for four years - it really was horrendous.

“From receiving the funding, it’s probably taken three months to get the place ready for opening.

“Since we’ve opened it has been quite busy, and hopefully as more homes are built the area will become even busier.

“It has been hard work to get the shop where it is, but it really was now or never for me.”

The new shop was officially opened by Ms Munden’s son, super-flyweight boxer Anthony ‘Babyface’ Nelson, who had called in on her opening day to wish her luck.

As well as flowers, the shop sells trinkets and silk flower arrangements.

The Daisy Emporium also offers a delivery service within South Tyneside for £2.

Mrs Munden was supported with her business venture by Tedco and business advisor Bill Hartshorne.

The Daisy Emporium is open Monday to Friday 9.30am to 4.30pm, on Wednesdays from 9.30am to 1pm and on Saturdays from 9.30am to 3pm.

For information visit The Daisy Emporium Facebook page, call 0191 456 3867 or email thedaisyemporium@gmail.com