Newcastle United striker Peter Lovenkrands is set to launch a series of online auctions to raise money for the Alzheimer’s Society.
The Danish forward, who lost his father to the illness two years ago, will be using his Twitter account to offer match-worn items from his Toon team-mates as well as a host of exclusive prizes from the world of football.
And having set up a page with fundraising website JustGiving, Lovenkrands is urging people to donate to the cause.
He said: “It’s really about raising as much money as possible for a charity that is very close to my heart and it’s a good way for people to get involved and get something back for their donation.
“One hundred per cent of all donations received goes straight to the Alzheimer’s Society directly.
“There are some great prizes up for grabs and people have been very kind since I came up with the idea. A lot of our players and also my friends outside Newcastle United have donated items that you just can’t buy.”
Lovenkrand’s father Bent lost his battle with Alzheimer’s in January 2010, and just three days later the former Rangers frontman paid tribute in the perfect way, scoring in a crucial clash with West Brom and dedicating the goal to his dad.
He added: “I remember that night very clearly, and I was desperate to get a goal. He was very proud of everything I’ve achieved in football and it was a nice way to remember him.
“Now it’s about raising awareness about the vital work that the Alzheimer’s Society do, and getting as many donations in as possible.”
Through his account, the 32-year-old international will be announcing some top prizes, including the chance for two people to attend Newcastle United’s home game against Manchester City, meeting the striker on arrival, who will take the winners into the dressing room to meet the full squad before the game.
Other prizes include Hatem Ben Arfa’s signed boots, Tim Krul’s signed gloves and a signed match-worn No9 shirt from Papiss Cisse.
Other clubs have also donated items to support Peter’s appeal, and there are non-football prizes such as a year’s supply of Ultimo underwear donated by Michelle Mone.
To be in with a chance of winning, all the bidders have to do is donate a minimum amount of £5 for most prizes (£30 for the top once-in-a-lifetime prize), which Lovenkrands will outline how to do via his Twitter account. The winner of each item will be announced on his site.
You can follow the appeal on Twitter by following @lovenkrands11, and donate to the Alzheimer’s Society via his JustGiving page at: www.justgiving.com/lovenkrands11