A SUPERMARKET in South Tyneside suffered a severe ice shortage as hundreds rushed to take part in the latest charity challenge.
Tesco, in Simonside, South Shields, completely sold out of ice on Saturday and after ordering extra stock the following day, saw that fly off the shelves too.
Bags of ice are being bought up by charity fundraisers taking part in the Ice Bucket Challenge.
Daniel Smith, duty manager at the store in Towers Place, said: “We sold out on Saturday and we nearly did on Sunday as well.
“We don’t usually sell so much ice at this time of year – it’s usually only this popular when big events like the World Cup are on.
“It seems like everyone is taking part in the challenge and getting behind the charity to raise money and quite a few of our staff have taken part too.
“It’s great to see so many people taking part, but before the next big craze, we’d love a bit of warning so we can stock up on whatever it is people need.”
Also dubbed the ALS Ice Bucket Challenge, the stunt was started to promote the ALS Association which raises money for research and patient services as well as promoting awareness of amyotrophic lateral sclerosis (ALS), which is also known as motor neurone disease (MND).
People taking part in the challenge are encouraged to make a donation to the charity, and people throughout the UK have also been donating to the MND Association and Macmillan Cancer Support.
South Tyneside stars Joe McElderry and Little Mix are among the ever-growing list of celebrities to take on the challenge.
Gazette reporter Monica Turnbull also braved the cold to do the challenge over the weekend.
The 24-year-old donned a wet suit, fins, mask and snorkel as three buckets of icy water were poured over her head.
She said: “It was very chilly. There was a lot more water than I expected. I didn’t know they were going to do that third one.
“I’m glad I took part. It was a good laugh and it’s for a good cause.”