A VILLAGE community in South Tyneside has come together to launch a ‘No Cold Calling Zone’.
East Croft retired housing development in Whitburn is the latest area in the borough to become a designated zone.
The scheme aims to discourage uninvited traders from knocking at residents’ homes and trying to sell things without a prior appointment.
South Tyneside Council’s trading standards service set up the scheme in partnership with Housing 21, which manages the retired housing development, and Northumbria Police.
Coun Tracey Dixon, lead council member for area management and community safety, joined fellow Whitburn and Marsden ward councillors Peter Boyack and Sylvia Spraggon to launch the zone.
She said: “While we recognise the majority of businesses who cold-call at residents’ homes are genuine, there are some who arrive unannounced, which can be distressing for residents, particularly the elderly or vulnerable.
“The designated area is marked out by signs and we hope that salespeople will respect them.”
Nearly 900 households across the borough are now in a No Cold Calling Zone.