That's the verdict of her mum Kathleen, who has nominated the 23-year-old for Role Model of the Year in the Pride of South Tyneside Awards.

Miss McKeown set up Tinkerbells Treasures, which sells unusual designer jewellery, handbags, accessories, clothes and household items, in 2004.

Originally based in Front Street, Tynemouth, she moved the shop to Fowler Street, South Shields, in November last year, and business is booming.

Mrs McKeown, 47, from Wansbeck Road, Jarrow, said: "She is a very determined young woman and I believe she is an excellent role model to all in the area, especially young people and women.

"She has demonstrated that others can do the same."

Miss McKeown, from Jarrow, re-located to South Shields after securing a vital £15,000 loan through South Tyneside Means Business.

A former politics and sociology student at Northumbria University, she found she had a talent for making her own jewellery, which she initially sold at local market stalls.

This blossomed into Tinkerbells Treasures, which she launched at Tedco Business Centre, Jarrow, after receiving start-up grants of about £3,000 from Business Link.

Miss McKeown said: "I'm gobsmacked to be nominated, but it is a really nice thought. It makes me feel quite proud."

The Pride of South Tyneside Awards, now in their sixth year, are organised by the Gazette, South Tyneside Council and the Customs House.
Awards

Ten awards are up for grabs – Carer of the Year, Community Group of the Year, Greener South Tyneside, Sporting Excellence, Top Achiever, Child of Courage, Good Friend/Neighbour, Role Model of the Year, Young Performer(s) of the Year and a Judges' Special Award.

The closing date has now passed for nominations.

Up to 16 Young Performer(s) nominees will get to strut their stuff on stage in a talent show at the Customs House on Wednesday, April 23.

The awards ceremony will take place at the arts venue on Thursday, July 10.