X-FACTOR winners Little Mix have got used to the spotlight of publicity since they trimphed in the TV talent show in 2011.
But now they will have to get used to even closer attention from the cameras - after launching their own range of make-up.
The girls - Jade Thirlwall and Perrie Edwards from South Shields, and bandmates Jesy Nelson and Leigh-Anne Pinnock and Perrie Edwards - have teamed up with cosmetics brand Collection for the colourful new line, Little Mix by Collection.
It was launched yesterday at a photocall at the Mayfair Hotel in London, with the girls each modelling their own ‘signature’ look.
Perrie said: “We are so, so excited to unveil our new range to all you make-up lovers out there.
“As you know, we all love dressing up and experimenting with different looks, so creating our own make-up was a dream come true.
“We designed the collection ourselves and we’ve all chosen products that reflect our personalities.”
Collection’s vice president Angela Buglass said: “We are absolutely delighted to be partnering with Little Mix on this exciting collaboration.
“The girls reflect all of Collection’s brand values. They are full of confidence, complement each other perfectly and love to experiment with colour.”
Little Mix by Collection should be in a shop near you from this week.
The girls have already launched their own false nails for Elegant Touch and been the faces of a campaign for budget fashion chain Primark.
Now they have all chosen a bronzer, blusher, eye-shadow, lipstick and nail polish which they think best reflects their own individual style.