Drawing on millions of customer reviews, booking.com looked at the share of properties receiving Traveller Review Awards in 2021 to determine which UK towns and cities are the most welcoming to visitors.
1. Enniskillen, County Fermanagh
In the centre of Northern Ireland and steeped in history, Enniskillen was voted the friendliest UK spot and is the perfect place from which to explore County Fermanagh’s charming galleries, castles and cosy cafes.
2. Fort Augustus, Highlands
In second place was Fort Augustus, which sits on the southern tip of Loch Ness. It boasts stunning views and is an ideal holiday spot for avid cyclists and walkers.
3. Kirkwall, Orkney
Another Scottish location deemed friendly to travellers, Kirkwall is rich in Norse history, with locals who make tourists feel right at home. Orkney boats some of the UK’s most dramatic scenery and an abundance of wildlife.
4. Frome, Somerset
Much further down south, in England, Frome in Somerset is home to an enviable food and art scene, with the entire town turning into a marketplace on Sundays. It’s a cosy spot full of cafes and independent shops.