Council chiefs in South Tyneside are joining forces with tourism groups from across the region in a multi-million- pound bid to put the borough on the international map.
South Tyneside Council is teaming up with groups such as the NewcastleGateshead Initative, Visit County Durham, Sunderland City Council and a host of tourism organisations to drive forward the Northern Tourism Growth Fund, an ambitious plan of action to increase visitor numbers from all corners of the globe – and help to create new jobs.
The £10million Government-funded scheme kicked off in the summer with a campaign targeting potential visitors from the United States – highlighting the United Airlines flight between New York and Newcastle as proof that the region is the gateway to the north of England.
Councillor Alan Kerr, deputy leader of South Tyneside Council, is backing the regional partnership, saying: “South Tyneside has a lot to offer tourists and we are proud of what the area brings to the region’s overall visitor experience.
“This collaborative approach gives us a real opportunity to come together to showcase and promote the North East as an international visitor destination.”