A South Tyneside family butchers is expanding further into the region.
Dicksons is launching its first outlet in the south east of the region at Castle Dene Shopping Centre, in Peterlee.
The Peterlee opening represents an investment of £175,000 by Dicksons into what will be the firm’s 25th shop, creating 10 jobs in the process.
The launch in Peterlee follows two shop openings in North Tyneside and Northumberland over the past year.
A further two outlets are set to open over the next six months.
Michael Dickson, managing director, said: “This is a landmark new shop opening for Dicksons and one we have been working towards for quite some time.
“Our business is very well-known in the north of the region but customers wishing to purchase our products south of Sunderland have been restricted to visiting one of the region’s supermarkets to sample our range.
“Given our recent shop openings in Whitley Bay and Cramlington, the time was right to broaden our reach with a new, different style of outlet at Castle Dene Shopping Centre.
“Our Peterlee shop will concentrate on delivering fresh, food-to-go options from our popular signature sandwich and hot food menu, in addition to Dicksons’ traditional offering to meet the demands of customers in this busy location.”
The new retail expansion will bring the number of staff employed by the family firm across its retail network and South Shields production facility to almost 300.