A SOUTH Tyneside firm is expanding into new territory.
Dicksons, the South Shields-based pork butchers is opening three new shops – in Whitley Bay, Cramlington and Pelaw – with an investment in excess of £500,000.
We are very pleased to have been able to secure these three latest sites for Dicksons as they continue to increase their presence across the North East.Christopher Welch, Sintons
The move means the firm has now increased its presence on the region’s high streets and shopping centres to 24 shops, creating 17 new jobs in the process.
At the same time, the business is developing its wholesale division supplying national retailers such as Asda, Morrisons, Sainsbury’s and Tesco from its South Shields factory.
Michael Dickson, managing director, said: “We are focused on investing in the high street to further develop the reach of our brand and remain keen to act on opportunities to grow our retail estate in the right locations.
“Although we were able to identify units in key settings which offered strong potential as Dicksons retail outlets, each site came with its own unique set of challenges.”
Having opened its first North East shop more than 60 years ago, Dicksons is well established in the region for its high-quality range of handcrafted pies, home-cooked deli meats and hams, speciality sausages and signature beech-smoked saveloys.
The deals have been managed by Newcastle law firm Sintons.
Mr Dickson added: “Although we were able to identify units in key settings which offered strong potential as Dicksons retail outlets, each site came with its own unique set of challenges which we worked in partnership with Sintons to manage.
Sintons partner Christopher Welch said: “Having worked with Dicksons for many years, we have supported the family through various phases of the evolution and growth of the business, which has seen them become one of the region’s best-loved brands and leading family-run businesses.
“We are very pleased to have been able to secure these three latest sites for Dicksons as they continue to increase their presence across the North East.”
Dicksons employs more than 240 staff.
It was established in South Shields in 1953.