Mum’s soft play business is no child’s play

Soft-play business boss Sarah Briggs with her children Emily, one, and Charlotte, four.
Soft-play business boss Sarah Briggs with her children Emily, one, and Charlotte, four.

A businesswoman is in the running for a national award after launching her own soft-play business.

Sarah Briggs has been named as a finalist in the Konfidence and Drayton Manor What’s On 4 2015 Junior Awards.

I can’t believe how quickly it has all taken off.

Sarah Briggs

The mum of two, of Russell Avenue, Harton, South Shields, runs Hooray Soft Play, a company providing play equipment for hire for events and functions.

The business was launched last August, and Mrs Briggs , supported by her husband Jonathan, says the response to it has been phenomenal.

She said: “Somebody offered me some soft-play equipment, I bought it and started to put flyers out, and it’s just gone from there.

“I can’t believe how quickly it has all taken off.

“Since then, we have been lucky if we have a weekend free.”

For Mrs Briggs, launching her own business was not something she had been looking to do, but when the opportunity arose, she says she grabbed it with both hands.

Up until then, she had been a stay-at-home mum looking after the couple’s daughters, four-year-old Charlotte and 17-month old Emily.

“The idea really came from when I was at family parties and christenings,” said Mrs Briggs.

“We have taken the girls to soft-play places, but when it comes to parties and christenings, we found there wasn’t a lot for children to do, and having something like this would make it more entertaining for them and help to keep them occupied. I wasn’t really looking for a business, it just landed in my lap.”

The two play equipment packages on offer include soft-play items, small slides and a ball pool.

Mrs Briggs, a former customer service worker, said: “As a mum, I know what parents are looking for, and I knew it had to be affordable.

“I do all the marketing and the cleaning of the equipment myself. We just deliver what we promise.”

Mrs Briggs says she was left overwhelmed when she was told she was a finalist in the What’s On Awards.

The awards programme, supported by, is now in its ninth year.

It aims to celebrate the best activities, classes, volunteers and venues throughout the UK.

Marilyn Bradshaw and Bev O’Sullivan, of What’s On 4 UK, said: “We have received a record number of votes, and all of our finalists should be very proud to be held in such high esteem by the nation’s parents.”

For information on Hooray Soft Play or to book equipment, call 07912 370789 or visit the company’s Facebook page.