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Safari Sauces offer a taste of South Africa

James Bramman from Safari Sauces and Chris Hayman, head of sales at Dicksons, with the sauces for sale.
James Bramman from Safari Sauces and Chris Hayman, head of sales at Dicksons, with the sauces for sale.

A South Tyneside-based sauce company has joined forces with a well-known pork butcher.

Dicksons has given Safari Sauces a platform to sell its South African-inspired cooking sauces in the firm’s 24 stores.

We’re always keen to support local food suppliers, particularly those close to our production facility.

Chris Hayman, head of sales at Dicksons

The move is a first for Safari owner James Bramman, who launched his business as an event catering company in 2011 following redundancy from a homeless charity.

Mr Bramman said: “Our catering menu ranges from the exotic to the traditional, with more standard steak burgers sitting alongside some of our globally-inspired adventurous fare.

“Although we’re first and foremost an event caterer, our range of sauces actually came about because of the many requests we had from people looking to purchase the cooking sauces we make ourselves to flavour our meat on the grill.

“So in 2013, we launched Safari Sauces.

“We’re thrilled to be working in partnership with Dicksons and hope this is the start of a longer-term relationship to introduce Dicksons customers to the taste of South Africa through this range.”

Chakalaka and Nyumi Nyumi Safari Sauces in stores throughout the region in 100ml bottles priced at £2.

Chris Hayman, head of sales at Dicksons said: “We’re always keen to support local food suppliers, particularly those close to our production facility in South Tyneside.

“We hope our partnership with the team at Safari will give Dicksons customers the opportunity to try a little taste of South Africa on their own barbecue this summer.”