Shields clothes shop named in UK’s top 50

STYLE COUNSEL ... Northern Threads owners Phil Goodfellow, left, and Nigel Binnie.
STYLE COUNSEL ... Northern Threads owners Phil Goodfellow, left, and Nigel Binnie.

TRENDSETTING fashion store Northern Threads has proved itself in vogue – by being voted into the UK’s top 50 independent outlets.

The South Shields-based shop won a coveted placing in fashion bible Drapers’ annual poll.

The shop’s two owners say it is vindication of their hard work, dedication to service and good fashion sense.

Phil Goodfellow, 41, co-owner with business partner Nigel Binnie, 49, said: “It is a fantastic achievement to have been recognised by our peers at such a prestigious magazine.

“It is looked on as the bible of the fashion world – this is true recognition of how good a brand we are and how well we do things.

“But to us it is just a first step – we’ve worked hard to establish ourselves as a premier men’s retailer and hope to get an even better placing next year.”

He added: “We constantly strive for excellent customer service and satisfaction, which we feel we achieve.

“We employ people locally and play a very important part in the life of South Tyneside’s retail sector. Hopefully, we can grow further.”

Acclaim came from representatives of clothing firms who had visited the store.

Northern Threads, which opened in Ocean Road in September 2006 and favours classic and heritage chic, was voted 48th nationally.

Brands featured include Armani, Boss, Ralph Lauren, Adidas, Barbour, Lyle & Scott, Penguin, and Luke.

A sister outlet, Denmark Centre-based, opened three years later, selling fashion lines including Diesel, Reply, G-Star and Duck and Cover.

Overall, the firm employs about 18 full and part-time staff.

Phil and Nigel invested £50,000 last summer to relaunch their website, which they say has become central to their ongoing success.

It has led to national recognition and opened their business to a worldwide clientele.

At the same time, they appointed their first staff member dedicated to boosting their online search rankings.

The pair both have more than 20 years’ experience in the independent retail sector.

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