South Shields mum launches new kids’ clothes shop

Stephanie Dent and daughter Maya Heslop, two, at Traditional Children's Wear in Frederick Street, South Shields.
Stephanie Dent and daughter Maya Heslop, two, at Traditional Children's Wear in Frederick Street, South Shields.

A South Tyneside mum has launched her own clothing business after being inspired by outfits from Europe.

Stephanie Dent is now the proud owner of Traditional Children’s Wear in Frederick Street, South Shields.

I’ve been nervous about opening my own shop but it’s also exciting.

Stephanie Dent

The 23-year-old decided to take the plunge and open up her own shop after being inspired by clothing on offer in Spain.

Since June, the mum to two-year-old Maya Heslop has been buying in stock and selling items on social media sites from her home.

However, after being inundated with inquiries and orders, she decided to look for premises from which to run her business.

Miss Dent, from Marsden, South Shields, said: “I was on holiday in Spain and loved the children’s branded clothing that was available. The only place you can buy those sort of clothes is at the Metrocentre or Middlesbrough.

“I was dressing my daughter, Maya, in the clothing and people kept asking me about them, so I contacted the suppliers and started selling the clothes.

“But the business got bigger and I needed premises so started looking around for a shop.

“I’d been looking for a while for premises in South Shields, but shops were either not big enough or too expensive, then the shop came available in Frederick Street which was ideal.”

Miss Dent launched her business earlier this month, with an open day and since then she says her customer base has been steadily increased.

The shop sells Spanish branded and traditional UK branded clothing and shoes for children from newborn to 12 years old.

The mum-of one has also branched out to offer wicker baskets, baby gifts, dolls prams, cards and balloons for christenings, birthdays and weddings for sa le.

Miss Dent, who has launched the business with the support of family and friends, added: “I’ve been quite nervous about opening up my own shop but it’s also exciting.

“It’s something I’ve always wanted to do, to have my own business. At first I never thought I’d be able to do it, but then it got to the point where I thought, if I keep thinking like that, I’ll never do it.

“The support I’ve received has been great. More and more people are hearing about the shop and coming in and I’ve had lots of positive feedback.

“It’s is going really well – a lot better than I thought it would.”

The shop is open Monday to Friday, between 10.30am until 3pm, except Wednesdays, and Saturdays from 10am until 4pm.

A Facebook page showcasing what the shop has on offer is available by visiting