An anti-bullying charity in South Tyneside is calling on people to take a pledge to join the battle against the issue.
South Tyneside Against Bullying (STAB) - which was created by Callum Carr - has joined forces with rail firm Virgin Trains East Coast in a bid to spread the message further.
The partnership - which sees rail staff take the pledge to stand up against bullying - comes as part of National Anti-Bullying Week.
The campaign theme this year is “power for good” and the charity is asking people to use their power for good on social media.
To help, they have created a video, featuring Virgin train staff and CBBC’s Tracey Beaker Actor Chris Slater, which is being shared on social media platforms.
Callum said: “By taking the pledge on social channels you will show the community around you that you will take a stand against bullying and be there to support the millions that are impacted by bullying.”
By taking the pledge on social channels you will show the community around you that you will take a stand against bullying.Callum Carr
Anti-Bullying week started yesterday and aims to support children and young people to use their ‘power for good’ by understanding the ways in which they are powerful and encouraging collective action to stop bullying.
It also aims to help parents and carers to support children with issues relating to bullying.
South Tyneside Against Bullying was founded in 2013 by Callum to help teenagers who have experienced bullying after he himself was a victim.
The charity provides support and counselling to victims of bullying.
People are asked to take the pledge using #JoinTheBattleAgainstBullying.