Cyclists from a South Tyneside-based firm took part in their company’s most ambitious charity challenge to date – a gruelling 4,500 mile journey.
The Kier Construction workers are part of a nationwide team aiming to raise a staggering £200,000 for Alzheimer’s Society this year.
The 2020 Challenge is a “green transport” relay visiting all of the company’s major UK sites from the most northerly outpost in the Orkney Isles to Truro in Cornwall.
The North East team cycled from Hawick in the Scottish Borders to Kier’s regional headquarters in Hebburn - stopping off at Alzheimer’s Society’s Newcastle office on route.
Senior buyer Simon Fry, who is based at the Hebburn site, said: “This is the largest and most complex charity commitment the company has ever undertaken.
“We’re delighted to have played our part.
“We are hoping that the North East effort alone will raise somewhere in the region of £25,000.”
The 2020 Challenge – so called because the goal is to complete it in 2020 hours, about 12 weeks – is due to end on July 14.
Simon added: “It’s been tough going and the weather wasn’t too kind but we wouldn’t have missed it for the world.”
The North-East leg of the relay passed through the region just as Alzheimer’s Society launched its most ambitious campaign to date.
United Against Dementia calls on people from all walks of life to set aside their differences and unite in the fight against a condition that is set to become the 21 st century’s biggest killer.
Lucy King, Alzheimer’s Society Community Fundraiser for the North East, said: “The sheer scale of the fundraising challenge taken on by Kier Construction is mind-boggling.
“We’re thrilled to have such dedicated and determined supporters championing our cause.
“We rely heavily on the goodwill of fundraisers, from individuals to large companies, to fund vital research and support people living with dementia.