Drive to cut speed on South Shields seafront

The Broadway, South Shields
The Broadway, South Shields
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A PLEA to tackle speeding traffic on South Tyneside’s coastline could be answered tonight.

Thirty residents on The Broadway in South Shields submitted a petition to South Tyneside Council, calling for action to restrict traffic speeds along the road.

Tonight, members of East Shields and Whitburn Community Area Forum are being recommended to rubber-stamp a series of measures – after a survey revealed that motorists regularly drive at above the 30mph speed limit.

It is proposed that the existing 30mph terminal sign is replaced with signs mounted on bright ,yellow backing boards and a vehicle activated sign will also be installed to flash up the speed of vehicles, and a suitable warning message.

Additionally, road markings indicating “slow” will be laid heading both north and south at various locations adjacent to the housing.

The Broadway is at the northern end of the A183 Coast Road from South Shields to Marsden.

A report to the committee says: “While the speeds are slightly above ideal, because of the good accident record, traffic calming, such as chicanes or speed cushions, would not be recommended.

“Instead, measures of a less invasive nature are proposed to influence motorists to reduce their speed, particularly heading north, adjacent to the houses and driveways.

“The council has access to a new vehicle activated sign which can be utilised at The Broadway.

“The installation of this and other costs can be met from the Local Safety Schemes budget.”

Tonight’s meeting is at Marsden Primary School from 6pm.

Twitter @shieldsgazpaul