Work is due to get underway on the latest stage of a multi-million-pound revamp of South Shields Foreshore.
The project will create or safeguard up to 52 jobs and improve the area between Littlehaven and Sandhaven beaches with new hard and soft landscaping and seating.
Additional works, including CCTV and the renewal of the artwork murals at Ocean Beach Amusement Park, will also be carried out.
South Tyneside Council has been appointed as the main contractor for the improvement works.
It won £1.5m of funding for the scheme from the Coastal Communities Fund earlier this year, and will provide match-funding of £529,000.
The scheme also includes significant private sector investment - the operators of Ocean Park Amusement Park will fund improvements to the public toilets, a new information point/lost children facility and new access points to the promenade.
Coun John Anglin, lead member for regeneration and economy, said: “This scheme will build on the considerable investment that has already gone into regenerating our Foreshore.
“The work will help create a more vibrant, attractive area to draw visitors onto the promenade, and will improve connectivity between the north and south piers.
“The appointment of the council’s direct labour force will ensure the scheme is constructed to a high standard of workmanship, given the exemplary quality achieved elsewhere in schemes such as the recently-completed Ocean Road improvements.”
The owners of Ocean Beach Amusement Park are also supporting the vision for the area.
Owner Michael Sheeran said: “We have been fully behind the proposed improvements and feel the project will link the two promenades, giving us the confidence to invest further in our family entertainment centres and open them up onto the new promenade.
“We are also relocating the Quasar Laser into a brand new arena within our entertainment centre, which means it will improve the year-round facilities on the seafront for visitors.”
Work is due to start on site in early November and will be completed by autumn 2016.
Coun Anglin added: “Tourism is an essential part of the economic make-up of South Shields, and this project will create and safeguard a number of jobs directly on and around the Foreshore by increasing visitor numbers and spend.”