A fitness expert is helping to get women in South Tyneside moving after launching a free four-week home programme.
Donna Kerr-Foley has seen her business empire fly since first launching her No Lippy Bootcamp range in 2009.
It’s amazing seeing so many women going out running and power walking.Donna Kerr-Foley
The mum of two went on to win a national award for Best Activity provider, and clinched a deal with Dragon Den judges Deborah Meaden and Kelly Hoppen over her running mat idea.
This year she became the first personal training instructor in the North East to teach the new-style fitness regime – Ripafit – after being chosen from hundreds of others to trial it in the region.
Now, after being contacted by women saying they would love to start her bootcamp in September but feeling they weren’t fit enough, the 37-year-old launched a free four-week home programme to help them get ready, and to get women moving throughout August.
The open invite led to more than 300 women signing up, and halfway through, some are already seeing a change in their shape and a drop in weight.
Those signed up are asked to do a 30-minute walk or run, and a 20-minute circuit workout every other day with no breaks in between.
They are given a training diary, recipes to help the whole family eat healthier, and a weight and measurement chart to track their progress.
Mrs Kerr Foley said: “Due to cost, time and lack of support, people tend not to exercise regularly and I wanted to take these reasons away.
“Also, so many women were saying ‘I would love to start bootcamp in September but I’m not fit enough’.
“This was my way of helping them get them ready for No Lippy bootcamp starting again. Many who have joined have never ran before, so this is a real challenge for some.
“It’s amazing seeing so many women going out running and power walking. Many from the support group have joined forces and are going out together, and there are quite a few who are involving their children too.”
For information on bootcamps and classes, email firstname.lastname@example.org