CHARITY champ Tony Phoenix-Morrison is again coming in from the cold for the coolest fundraising challenge of his life.
Last year, dad-of-four Tony hit the headlines by completing the Great North Run – with a fridge strapped to his back.
This year, the 48-year-old Hebburn businessman is taking on an even cooler challenge, by attempting to run the Great North Run distance – again carrying his trademark 42-kilo fridge – for 30 consecutive days!
He said: “The challenge is simple in its format – every morning, for 29 days in a row, I will set off from the start line of the Great North Run and run as closely as possible to the exact route.
“I will then run the entire length of the Great North Run, ending each day in South Shields.
“The plan is to set off at 6am each day, so that people can run with me if they want to, or cheer me along.
“The 30th and final day will be the Great North Run proper, which is on September 16.”
Mr Phoenix-Morrison is getting into shape for his iciest challenge yet with the help of personal trainer, Ian Turrell, while also running up to 70 miles a week.
The borough businessman hopes to raise up to £20,000 for the Sir Bobby Robson Foundation, for the early detection and treatment of cancer.
Last year, the South Tyneside fridge man raised a few thousand pounds for South Tyneside Football Trust.
Mr Phoenix-Morrison added: “All my previous challenges have taught me that running with a fridge is going to cause injuries, and from day one of this challenge the difference between completing or not completing the challenge will be how I manage the injuries I sustain.
“I have also learnt that no amount of training can prepare you for friction injuries caused by the constant rubbing of a 6st metal box on your back and how that tears off your skin.
“The most frightening part of this challenge is the thought of those friction burns, which after just one run can leave you in pain for weeks.
“I am not afraid to admit that this challenge has me scared, but I believe passionately in the charity I am supporting, so I will just have to cope with it.
“I am running this year for the Sir Bobby Robson Foundation.
“Like lots of people, I have lost people I love to cancer and, like most people, I loved Bobby Robson and everything he stood for.
“I also believe that one day somebody will find a cure, but until then we need to support all the cancer charities in whichever way we can.”
Mr Phoenix-Morrison is aiming to raise £20,000, partly by selling advertising space on the side of the fridge from local businesses.
Learn more about the fridge challenge at Mr Phoenix-Morrison’s daily blog, www.therunproject.co.uk.