Great North Dog Walk becomes chums with Pedigree

The Great North Dog Walk has a found a new '˜chum' in a leading dog food brand.

Wednesday, 9th March 2016, 8:31 am
Updated Wednesday, 9th March 2016, 8:36 am

Pedigree has come on board as a sponsor of the annual walk, which sees thousands of dogs and their owners walk a route across The Leas, in South Shields.

The event will mark its 26th year on June 5 and enjoyed another record-breaking success on its 25th anniversary, with 26,423 pooches taking part.

The event, which also raises cash for charities, is organised by former Harton Technology College PE teacher Tony Carlisle.

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He said: “I’ve wanted to get Pedigree on board for about 15 years, so I’m over the moon that they’ve decided to sponsor the walk.

“I met up with some representatives of the company then they gave me a call to tell me they wanted to get involved.

“It’s terrific to have their support because they’re the biggest dog food brand in the country.

“It’s brilliant that they’ve put their backing behind the dog walk.

“It’s just getting bigger and better every year and we’re hoping to smash the record again this year.”

George Hillman, Pedigree senior brand manager, said: “Pedigree is proud to be sponsoring this year’s Great North Dog Walk on June 5, and is privileged to be working closely with inspirational fundraiser and founder Tony Carlisle.

“Pedigree is dedicated to promoting more responsible pet ownership, through healthy diets and active lifestyles, and the Great North Dog Walk is the perfect opportunity to do this.

“We have also long been committed to working with animal rescue charities, so this partnership is an ideal fit with the brand ethos.

“The growing popularity of the event, which last year saw over 25,000 dogs participating, is a shining example of the community spirit that exists amongst UK dog owners, so we’re looking forward to a great day out and are hoping to beat the world record again this year.”

This year’s event will take place on Sunday, June 5, starting at 10.30am.

It runs until 3pm with people able to go along on the day to sign up with their furry friends.

People can sign up in advance and find out more about the event at 30 charities will benefit from this year’s Great North Dog Walk, including St Clare’s Hospice, in Jarrow, Cancer Research UK, Help For Heroes, Dogs Trust, Dogs for the Disabled and the RSPCA.