HOSPITAL staff in South Tyneside are backing a national campaign to ensure patients know who they are dealing with.
As more than 80 NHS organisations nationwide joined a massive launch of the ‘Hello my name is …’ campaign this week, staff at South Tyneside NHS Foundation Trust reaffirmed their commitment to the movement to improve patient experience.
Workers pledged their support last year to the project, which reminds staff to go back to basics and properly introduce themselves to patients.
It was instigated by Dr Kate Granger, 33, a consultant in elderly medicine in Yorkshire who has terminal cancer.
She became frustrated with the number of staff who failed to introduce themselves to her when she was in hospital.
She has described this as ‘the first rung on the ladder to providing compassionate care’ and as the start of making a vital human connection, helping patients to relax, and building trust.
Her campaign on social media platform Twitter has gone on to inspire staff, from nurses, doctors and therapists to receptionists, porters and domestics, and is being endorsed by an increasing number of well-known figures, including Prime Minister David Cameron, Health Secretary Jeremy Hunt, the Countess of Wessex and Bob Geldof.
Yesterday Dr Granger tweeted: “The support from other patients and relatives on #hellomynameis has been overwhelming and extremely motivating to keep going with it.”
Lorraine Lambert, South Tyneside NHS Foundation Trust’s chief executive, said: “We know from feedback from patients that the smallest things can often make the biggest difference to their experience of care so I am delighted we were able to get on board with ‘Hello my name is..’. at an early stage and to see how wholeheartedly our staff have embraced the campaign, which has now gathered such momentum.”
To find out more about Dr Granger’s campaign, go to http://hellomynameis.org.uk/home or Twitter #hellomynameis