South Shields pub in row over ‘binge drink’ posters

AD ROW ... Trocaderos' poster which has been slammed by health campaigners.
AD ROW ... Trocaderos' poster which has been slammed by health campaigners.

A SOUTH Tyneside pub has been slammed by health experts for an “outrageous” promotion that critics say encourages promiscuous sex and binge drinking.

Bosses at Trocaderos, in Prince Georg Square, South Shields, have come under fire for their ‘Thursday Night Students Hijack’ posters.

The flyers, which are being shared on social networking site Facebook to promote cheap drinks deals, read: “Got Yourself Drunk at Trocs? Woke Up In Someone Else’s Bed? Walk Of Shame? **** That It’s The Stride Of Pride.”

South Tyneside’s director of public health Amanda Healy and Colin Shevills, director at Balance, the North East Alcohol Office have both condemned the leaflets.

Today, bosses at the pub have apologised for the posters advertising the night – where some drinks are offered for as cheaply as a £1 and two spirit doubles can be bought for just £5 – and said it was only ever meant to be ‘tongue in cheek’.

A pub spokesman said: “We are a fun-loving community pub, with a huge sense of humour.

“We can appreciate how our most recent advertising strategy may be seen in a negative light when taken out of context. However, friends of Trocaderos understand us, our humour and our attitudes.

“We actively encourage all aspects of safe drinking and adhere to all pub watch and licensing regulations, often going above and beyond the call of duty to ensure we provide a safe drinking environment.

“We would like to offer of sincerest apologies to anyone that has been offended by our poster and would like to think the people of South Shields can see the tongue in cheek manner in which it was intended.”

However, Mr Shevills says the leaflets are irresponsible and the posters make inebriation ‘something to be proud of’.

He said: “It is outrageous that a night out has been promoted in this way – and offers young people cheap alcohol to clearly encourage them to drink more.

“It is extremely irresponsible and completely trivialises alcohol misuse – despite the unhealthy relationship many of us already have with alcohol in the region.

“We appreciate that people want to have a good night and it is possible for alcohol to be enjoyed as part of a night out – without taking it to this extreme.

“Unfortunately nights like this encourage young people to drink to excess and clearly suggests that drinking to the point of inebriation is amusing, or something to be proud of.”

Ms Healy said cheap student nights can contribute to unplanned pregnancies and the spread of sexually transmitted infections.

She added: “The reality is that drinking to this extreme can have a huge impact on health in both the short and long term.

“It makes young people and adults, particularly women, vulnerable and more likely to engage in risk taking behaviour and to have an inability to, for example, give consent to having sex which puts them at risk of sexually transmitted infections and unintended pregnancy.”

Twitter: @ShieldsGazVez