Staff at Asda South Shields ‘Tickled Pink’ after raising £8,000 for charity

Asda's Mavis Maughan celebrate the end of the store's Tinkled Pink fundraising.
Asda's Mavis Maughan celebrate the end of the store's Tinkled Pink fundraising.

Staff at a South Shields supermarket have more than one reason to be Tickled Pink.

Workers at Asda, in Coronation Street, have raised more than £8,000 for Breast Cancer Now’s Tickled Pink campaign.

Asda's Mavis Maughan celebrate the end of the store's Tinkled Pink fundraising.

Asda's Mavis Maughan celebrate the end of the store's Tinkled Pink fundraising.

To celebrate the end of the store’s fundraising efforts, community life colleague Mavis Maughan was immersed in pink gunge as shoppers looked on.

She said: “We made the gunge out of porridge, flour, water and pink dye. It looked lovely and pink on the top but when I put my foot in, it was disgusting.

“It was a lot of fun though, and we’ve all really enjoyed raising the money. I got £181 from shoppers while I was sitting in the bath, so it was definitely worth it.”

Staff at the shop have been raising money through September and October, with departments competing against each other to see who can pull in the most cash.

Times are tough and this is a time of year when money is especially tight but everyone has been so generous.

Mavis Maughan, Asda South Shields

They’ve done anything and everything they could think of to raise money, including baking cupcakes, taking part in sponsored silences, getting in the stocks while people threw wet sponges at their faces, static bike rides in the store, tombolas and raffles, and male members of staff even stepped up to have their heads shaved and legs and chests waxed.

Mavis said: “Breast Cancer Now is Asda’s national charity so everyone has been taking part in the Tickled Pink campaign, and it’s been a lot of fun raising the money.

“Each department was competing against each other to raise the most money, though, so it did get very competitive.

“Everyone was constantly checking the leaderboard to see how much they had raised.

Asda's Tinkled Pink fundraising.

Asda's Tinkled Pink fundraising.

“The checkouts won though, they raised more than anyone else.”

She added: “We’re just over the moon with how much we’ve raised. £8,000 is amazing, and we’ve still got some sponsorship to come in.

“We want to thank all of our customers and everyone who has supported us over the last couple of months.

“Every single penny really does count and we can’t believe we’ve managed to raise as much as we have.

Asda's Tinkled Pink fundraising.

Asda's Tinkled Pink fundraising.

“Times are tough and this is a time of year when money is especially tight, but everyone has been so generous.”