Young people with hearing loss are turning on the style to take centre stage in a fashion show.
They will hit the catwalk in front of an audience of family and friends at the Customs House in South Shields for what could become an annual event.
It is a celebration of young people in South Tyneside, and I hope that those with a hearing impairment and their families – and anyone who wants to be involved – will come along and take part.Lindsey Jones, South Tyneside Hearing Impaired Service
Organisers say the event, to be held on Thursday, will prove beneficial by bringing together dozens of deaf youngsters to help prevent them from feeling isolated.
And they hope it will give children and young people the opportunity to wear their hearing aids with confidence and be on trend with fashion.
The models, wearing hearing aids, will be given makeovers by hair and beauty students at South Tyneside College reflecting one of four themes – party, play, proms and bedtime.
Show organiser Lindsey Jones, of South Tyneside Hearing Impaired Service, said: “A lot of teenagers we work with need to be able to wear hearing aids and also want to look their best and live their lives with complete confidence.
“The involvement of the hair and beauty students means that our models can look at trendy ways of wearing their hair and walk out on the catwalk with confidence and self-esteem, knowing they can achieve anything.
“It is a celebration of young people in South Tyneside, and I hope that those with a hearing impairment and their families – and anyone who wants to be involved – will come along and take part.”
Some 30 deaf children and family members will model at the red carpet event, on from 7pm to 11pm.
It will be attended by the Mayoress of South Tyneside, Stella Matthewson, and deputy mayoress, Pat Porthouse.
There are 113 audience tickets, priced £12 each, available for those with hearing loss, their relatives, and the public.
Funds raised will be spent on supporting local children with sensory impairment.
There are 165 children and young people aged up to 25 with mild or pronounced hearing loss in South Tyneside.
The makeovers will be provided by hairdressing management and beauty therapy students at the South Shields college.
Hairdressing lecturer Tracey Thompson said: “Our students are delighted to be supporting this very positive event.
“They are looking forward to using their skills to show other young people how they can keep up with the latest trends and still use their hearing aids.
Tickets can be bought from the Customs House box office in person or by calling 454 1234.
More information on South Tyneside Hearing Impaired Service is available by calling 426 8157.