A jet skier has died after an incident off the coast at South Shields.
The tragedy struck at about 3pm on Saturday near Herd Sands, by the Groyne, with numerous 999 calls from people who saw the man get into difficulties.
Tynemouth RNLI responded immediately and administered CPR, while the ambulance service and the Great North Air Ambulance were also called to the scene.
However, the man, who was thought to be in his 30s, later died.
Tynemouth RNLI spokesman Adrian Don said: "A lot of 999 calls were made to the Coastguard, because people saw him get into difficulty on his jet ski.
"He was unconscious when we reached him, and we immediately pulled him into the lifeboat and started trying to resuscitate him.
"We brought the boat back to the lifeboat station and continued CPR until the paramedics arrived, but unfortunately he couldn't be saved.
"It's a really tragic incident. You don't expect to go out for the afternoon on your jet ski and not come back.
"All of our thoughts go out to the man's family."
A Northumbria Police spokesman said: "Police received a report at 3.36pm on Saturday from the Coastguard about a man's body being recovered from the water in South Shields.
"It is believed the man had gone into the water after riding a jet ski.
"Police and paramedics attended, and the man was pronounced dead at the scene. Inquiries are ongoing into his death."