The must-have £4 Primark item selling for 10 times its value on the web

Tracey Island, Tellytubbies... and now Disney's Chip purse - all sparking a frenzy among shoppers rushing to grab a rare kids' toy before they sell out.

Friday, 10th March 2017, 10:34 am
Updated Friday, 24th March 2017, 9:57 am
The Chip purse.

The Beauty Beauty and the Beast-themed purse - costing £4 from Primark - has sold out in stores across the country, with the cute items showing up online for many times their original value.

Tying in with the release of a live action version of the Disney classic - starring Emma Watson, it hits cinemas on March 17 - the novelty cash cache has a gold handle and closes via a gold zip around the rim.

The purse is selling for more than its value.

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Parents have (they claim) been snapping up the the item for their offspring, as excitement around the film reaches fever pitch.

However, anyone unable to get their hands on a Chip purse can relax - with a nice cuppa. A Chip teacup - looking just as cute as the purse - will also be on sale, retailing at around £6.

The purse is selling for more than its value.