About 50 jobs have been created in South Shields after BT announced its intention to recruit more staff.
The new employees will be based at the BT building on Harton Quay, and will mainly work in sales and customer service roles.
It is part of plans from BT to employ 1,000 new contact centre staff in the UK.
Libby Barr, managing director of customer care at BT Consumer, said: “This latest recruitment is part of our commitment to provide the best possible service for our customers.
“It is a great opportunity for people to develop a career with one of the UK’s leading companies at a particularly exciting time.
“Major investments such as BT’s acquisition of EE, which brings together the UK’s leading fixed line and mobile phone operators, and the growing strength of BT Sport have been making headlines across the UK and offer wide-ranging benefits for our customers.
“By the end of this year, BT Consumer will answer more than 80% of its customers’ calls in the UK and this means we need more people in our UK contact centres.
“BT is already a major employer in South Tyneside, and it’s great news that we can build on this and increase BT’s presence in the borough.”
Successful applicants will answer calls and talk to customers from across the country, providing them with information on the products and packages which suit their needs.
BT’s latest recruitment will expand the company’s involvement in the regeneration of South Tyneside, which is centered on the BT South Tyneside strategic partnership between BT and South Tyneside Council.
Coun John Anglin, lead member for regeneration and economy at South Tyneside Council, said: “This is fantastic news for South Tyneside.
“It is wonderful to see such a large and successful employer choosing to expand its operations in South Shields.
“I’m certain local people will be quick to take advantage of this news, which offers them an opportunity to find employment or develop their career in sales and customer service roles at a large and renowned organisation.”
Farooq Hakim, BT’s regional director for the North East, said: “BT has a long history of being one of the largest private sector employers and investors in South Tyneside and in the North East as a whole.
“It is great news that we are now able to carry out this latest recruitment to further strengthen our presence here.
“Across the region, we are investing hundreds of millions of pounds in major initiatives, such as the roll-out of high-speed fibre broadband, which is transforming the online opportunities for local households and businesses.”
Details of the new roles and how to apply can be found at http://btcareers.manpower.co.uk/.
The interview process will include online tests, assessment centres and interviews.